We see the ads (and yes, they are ads) everywhere. The Kardashian loving that weirdo weight-loss tea? Everyone from the Bachelor pushing those mirrored sunglasses? Welcome to Influencer Promotion 101. Celebrities get paid big bucks to tell us what products they “absolutely love,” on social media. But what does it really mean to be an… Continue reading So you want to be an influencer?
Did you hear there was a debate this week? With U.S. Presidential candidates? The first female presidential candidate? YES, THAT DEBATE. 84 million of us tuned in to hear from our candidates but the biggest takeaways weren’t talking points or campaign themes. These messages had nothing to do with a candidate’s stance on Russian aggression and everything to do with the… Continue reading Winning and Losing the Debate